Individuals gearing up for the upcoming Prime Day sales should adhere to some basic guidelines. With cybercriminals constantly on the lookout for opportunities during major shopping events, caution is advised against fake promotions, phishing attempts, and counterfeit websites designed to deceive individuals into sharing personal data or financial information. Security experts caution that the intense shopping atmosphere of Prime Day is precisely what scammers exploit.
Check Point’s security team reported a substantial increase in the registration of new Amazon-related web domains globally from December 2025 to last month, with the month of April experiencing a significant spike, witnessing the creation of 1,446 new domains in that month alone.
The timing of this surge in April is particularly worrisome as it allows attackers to establish “aged” malicious domains, making them appear legitimate and harder to detect before the onset of Prime Day.
Although the majority of these domains are safe, Check Point discovered that approximately one out of every 11 newly created Amazon-themed domains was either malicious or suspicious in nature.
“Prime Day scams are successful because they closely mirror regular shopping behavior, incorporating recognizable branding, convincing checkout processes, delivery notifications, and last-minute urgency,” stated Check Point.
The security firm advised, “The best approach is not only to identify suspicious messages but also to slow down the purchasing process enough to verify authenticity before proceeding with clicking, logging in, or making payments.”
So, how can one partake in Prime Day without falling victim to scams?
For those preparing to shop during Prime Day, several straightforward measures can help prevent falling prey to fraudulent activities.
Firstly, it is crucial to meticulously scrutinize the website address before entering any information. Scammers frequently develop counterfeit pages that closely resemble Amazon’s authentic site.
“Many deceptive domains closely mimic Amazon’s actual URL. Be cautious of additional characters, brand names with hyphens, or unusual endings like .top or .online,” cautioned Check Point.
Additionally, shoppers should refrain from clicking on links received via emails, text messages, or social media posts. Instead, it is recommended to directly visit Amazon by manually typing the website address.
Other red flags to watch out for include unbelievably cheap offers, notifications claiming refunds are due, or alerts indicating imminent offer expirations. These tactics are commonly employed to instill urgency and coerce individuals into rushed decisions.
Another prevalent scam method involves fake warnings about Prime accounts being suspended. In the event of receiving a message stating that immediate action is required to prevent account closure, it is advisable to verify the information directly through Amazon’s official website.
By adhering to these
