FIFA, a non-profit organization, has generated $13 billion (£9.6bn) over the past four years. Under the leadership of Gianni Infantino, the governing body of world football has focused on expansion and commercialization.
Infantino’s vision has been centered around growing the game through increased tournaments, higher ticket prices, and attracting celebrities and dignitaries to matches. Despite some controversies surrounding the World Cup, Infantino has gained significant support for his re-election bid.
Recent reports by The Guardian revealed that over 200 FIFA members have backed Infantino for re-election. His plan involves establishing a subsidiary valued at $20 billion (£15bn) and selling a 20% stake to investors to raise $4.2 billion (£3.16bn). This move has sparked concerns about profiting from global football.
The proposed investor group, led by Joshua Kushner, aims to benefit financially from this venture. Infantino’s potential role in the company post-FIFA presidency has also raised eyebrows. Furthermore, member associations have been promised $40 million (£30m) each if they agree to the proposal by a specified deadline.
Critics have labeled these actions as “pure bribery” and likened Infantino’s tactics to those of former US President Donald Trump. Infantino’s charisma and self-absorbed persona have garnered attention, with his unconventional approaches drawing both support and criticism.
The push for profit in football has drawn backlash from various football organizations, signaling a potential challenge to Infantino’s authority. Concerns over the implications of his plans have sparked calls for intervention to prevent further exploitation of the sport.
