A man, Dan Kelly, aged 38, shared insights from his unique experience of visiting 1,000 supermarkets across 150 countries. Beginning his global supermarket journey in 2014 while job hunting, Dan, a languages and humanities graduate, landed a role gathering cost of living data for companies facilitating staff relocations.
Tasked with determining product prices in supermarkets worldwide, Dan would visit a different major city every few days armed with a list of around 164 items. His daily routine involved pinpointing the prices of each item, which were then sent to a London office for processing.
Having spent over a decade in this role, Dan explored supermarkets in 150 countries, mainly traveling solo with a daily accommodation allowance of £70. Speaking to the i newspaper, Dan shared his discoveries of two popular British products found consistently in supermarkets globally.
While items like coffee, tea, and specific biscuit varieties were prevalent, Dan highlighted the omnipresence of Twining’s English Breakfast Tea and Nescafé Gold in his supermarket visits. Despite moving on from the position, Dan fondly recalls his experiences and even created a comedy show based on them.
Reflecting on his interactions during the job, Dan emphasized the importance of human connection in his daily encounters. Meanwhile, UK shoppers were informed that ALDI emerged as the most affordable supermarket in the UK during May, according to Which? comparison of 95 products.
Which? detailed their process of assessing supermarket affordability, explaining that they analyze prices of various grocery items at multiple supermarkets and calculate the average total price to determine the most cost-effective option.
