A recent fundraising initiative has been launched following Prime Minister Mark Carney’s use of the term “hydronym” to promote awareness and conservation efforts for Lake Ontario. Branded By Collins, an apparel company based in London, Ont., has introduced T-shirts featuring the slogan, “My hydronyms are Lake & Ontario.” A portion of the proceeds from the sales will be donated to Swim Drink Fish Canada, a national charity based in Toronto that focuses on connecting people with the lake and ensuring its cleanliness and safety.
Gregary Ford, the vice-president and waterkeeper of the charity, expressed enthusiasm about the increased conversations and pride surrounding Lake Ontario. The inspiration for the campaign stemmed from a recent incident where U.S. President Donald Trump proposed renaming Lake Ontario to Lake America, sparking a social media exchange. Carney responded to this proposal by emphasizing the historical significance of the name “Lake Ontario” and its importance to both Canada and the U.S.
The term “hydronym” refers to the formal name of a body of water, and Carney’s use of this term generated widespread interest and discussion. Many, including Ford, admitted to looking up the meaning of the word due to its novelty. Lake Ontario, known as one of the Great Lakes, derives its name from the Huron-Wendat term “oniatarí:io,” meaning “lake of shining waters.”
Political leaders from both countries have criticized Trump’s executive order to rename the lake, with Ontario Premier Doug Ford unveiling a sign reaffirming the name “Lake Ontario.” Branded By Collins initiated the T-shirt campaign in collaboration with Curious Public, showcasing their support for the initiative and their pride in being Canadian.
The campaign, initially offering hats and now expanded to include T-shirts, sweaters, and hoodies in various colors, donates $10 from each sale to the non-profit organization. The aim is to raise awareness about the lake’s environmental challenges and advocate for its protection. Ford highlighted the importance of preserving Lake Ontario amidst various threats such as climate change, invasive species, and microplastics, emphasizing the need for collective action to safeguard this vital natural resource.
