EE is offering discounts on smart TVs to coincide with the upcoming 2026 FIFA World Cup, allowing football enthusiasts to enhance their viewing experience before the tournament begins on June 11. In addition to the discounts, EE is running a promotion where customers who purchase a TV from their website by July 19 will be entered into a prize draw for a chance to win tickets to a Home Nations football match in the UK. Winners will have the opportunity to choose from matches involving England, Scotland, Wales, or Northern Ireland, scheduled between September and December.
The discount offer includes significant savings of up to £500 on top TV brands like Samsung, Sony, LG, and Hisense. For example, the Samsung QN93F QLED Mini LED 4K Ultra HD Smart AI TV, originally priced at £2,499, is now available for £1,999, with the added incentive of up to 20% Cashback from Samsung. On the more budget-friendly end, the Hisense A7QTUK QLED AI Smart TV starts at £309 and offers ‘true-to-life’ visuals with QLED Color technology and an AI 4K Upscaler for improved image quality.
To participate in EE’s Summer of Sport promotion and stand a chance to win tickets to a Home Nations football match, customers simply need to purchase a smart TV from EE’s website by July 19. Various TV models are on sale, such as Samsung’s Crystal UHD U8020F 4K Smart TV starting at £229, known for its enhanced 4K visuals and vibrant audio quality powered by the Crystal Processor. Another option is the 55” Toshiba UV2F LED 4K Ultra HD Smart TV priced at £249, offering stunning detail with 4K Ultra HD, Dolby Vision, Dolby Atmos for multidimensional sound, and a 20W speaker output.
Aside from EE’s offerings, Sky is currently running a promotion with 20% off on its Glass smart TVs, featuring models like the Sky Glass Air at £4.50 per month and the premium Sky Glass Gen 2 at £11 per month. Amazon has also rebranded its Fire TV range as Amazon Ember, introducing the Ember Artline model designed to mimic framed artwork, currently available with discounts of up to £270.
For those deliberating on which TV to choose for EE’s Home Nations tickets competition, the Hisense A7QTUK model has received praise for its exceptional picture quality and sound performance from satisfied customers. While some users noted minor sound issues, others highlighted the impressive audio quality and ease of setup, emphasizing the TV’s overall value and viewing experience.
