Aldi has once again emerged as the most economical supermarket in the latest monthly price comparison conducted by Which?. In May, a list of 95 items averaged £168.30 at Aldi, just £2.28 cheaper than Lidl, where the total was £170.58 with Lidl Plus or £170.66 without it.
Asda secured the fourth spot at £192.58, with Tesco following at £196.88 for Clubcard holders. The average shopping bill at Morrisons stood at £197.50, while Sainsbury’s, utilizing Nectar, totaled £198.79. Without a Clubcard, Tesco’s bill came to £202.27, and Sainsbury’s without Nectar was £206.18. Waitrose maintained its position as the priciest supermarket, totaling £235.49, which is 40% higher than Aldi.
Despite being the most expensive, Waitrose recently introduced a £20 million price reduction initiative on everyday essentials. Ocado ranked as the second most expensive at £217.86.
Which? regularly compares prices of numerous grocery items at eight leading supermarkets throughout the year using an independent price comparison website. The analysis involves calculating the average price of each item over the month and summing them up to determine each store’s average price.
The list of 95 items includes both branded and own-brand products such as Cathedral City, Birds Eye, and Hovis. The analysis considers special offer prices and loyalty prices where relevant but excludes multibuys. Which? does not disclose the full list of products to retailers.
The latest pricing analysis highlights that consumers can save on groceries depending on where they choose to shop. Reena Sewraz, Which? Retail Editor, emphasized the importance of consistently low prices without the need for loyalty apps or short-term promotions. Aldi and Lidl excel in providing everyday value, attracting customers as shopping habits evolve.
By selecting the right supermarket, shoppers can save significantly, with potential savings of up to 40% on essential items by switching stores for their weekly groceries.
