Tuesday, September 8, 2026
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“Newfoundland Businesses Pivot to Mitigate Impact of Tariffs”

Two Newfoundland businesses are strategizing to minimize potential impacts of wide-sweeping retaliatory tariffs imposed on U.S. goods entering Canada. Maple Valley Flooring in Corner Brook, represented by sales manager Alana Rideout, is assessing the implications as certain flooring products, such as planks, sheet vinyl, and carpet backing, face tariffs ranging from 25 to 50 percent.

Canada has implemented dollar-for-dollar retaliatory tariffs amounting to $27.8 billion on U.S. goods that were previously tariffed against Canada. Despite most of their flooring products originating from Quebec, Maple Valley Flooring’s manufacturers and suppliers are actively exploring Canadian and European alternatives to U.S. products. This shift has also resonated with customers who now prioritize Canadian-made products over American ones.

Similarly, Newbornlander, a St. John’s-based baby clothing company led by CEO Constanza Safatle, faced challenges as their locally sewn clothes use fabric sourced from the U.S. Safatle recognized the potential business impact a year ago and swiftly transitioned to a Canadian fabric supplier.

Looking ahead, Maple Valley Flooring aims to navigate any uncertainties arising from business operations and tariffs while striving to maintain stable pricing for their customers. The businesses’ proactive approaches reflect a broader trend where companies are seeking alternative sources in response to the escalating trade disputes.

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