A distinctive blend of lawn bowling, beer, music, and summer evenings is drawing attention in Guelph. Brothers Brewing, situated on Wyndham Street in downtown Guelph, faced challenges due to a significant construction project that hindered the opening of their summer patio, leading to a decline in foot traffic.
To counteract the impact of the construction, Brothers Brewing collaborated with the Guelph Lawn Bowling Club to establish a beer garden. This initiative has proven to be mutually beneficial for both the brewery and the club. Colton Proveau, co-owner of Brothers Brewing, emphasized the necessity of this partnership as brewery sales plummeted by approximately 50%.
The beer garden at the bowling club has provided a much-needed boost for Brothers Brewing during these challenging times. Blake Skinner, the club’s president, highlighted the added fun element the beer garden brings and the influx of newcomers eager to try lawn bowling. The picturesque setting by the river and surrounding parks has created a unique and enjoyable space for patrons.
Enthusiastic patrons like Mathew and Jenna Holdom, long-time supporters of Brothers Brewing, have embraced the new beer garden experience and even ventured into lawn bowling. Their positive experience reflects a promising future for the partnership between the brewery and the bowling club. Similarly, Emily Gibson, a seasoned lawn bowler at the club, expressed her delight at the increased turnout and vibrant atmosphere facilitated by the beer garden.
The beer garden’s success in attracting a diverse range of patrons, including younger individuals, has injected fresh energy into the traditional sport of lawn bowling. This infusion of new enthusiasts bodes well for the longevity and vitality of the sport for years to come. As construction continues to reshape downtown Guelph, the collaboration between Brothers Brewing and the Guelph Lawn Bowling Club stands as a beacon of resilience and community spirit.
Overall, the innovative beer garden concept has not only provided a lifeline for Brothers Brewing amid construction challenges but has also revitalized the local lawn bowling scene, fostering a sense of camaraderie and fun among patrons of all ages.
