Families are being encouraged to support local fish and chip shops by choosing British-sourced seafood amid rising prices for cod and haddock. The escalating costs of these popular fish varieties have led to the closure of around 1,500 fish and chips establishments in the past three years, with concerns that more could follow suit.
To shield takeaways from the fluctuations in imported fish prices, predominantly sourced from Norway and Iceland, industry leaders are advocating for the inclusion of “Britfish” on menus. This initiative promotes UK-caught species like hake, coley, monkfish, rock salmon, and sea bass. While some of these options were previously considered expensive, the substantial increase in cod prices, up by 200% in the last two years, has made them more competitive. The call for this shift coincided with National Fish and Chip Day.
Ryan Harrison, owner of Harrison’s fish and chip shop in Oxford, has embraced this change by offering Cornish rock salmon at £10.95, only a pound more than cod. He emphasized the benefits of diversifying the menu with UK-caught species, catering to a broader customer base and ensuring sustainability for both the business and local fishermen.
Similarly, John Molnar, who operates four shops in Nottingham, noted the evolving preferences of UK consumers and the eagerness to try new options like Brixham monkfish goujons and baked hake. By introducing Britfish selections, including innovative seafood-loaded dishes, he has attracted a younger demographic seeking unique dining experiences.
Gavin O’Donnell from Discover Seafood highlighted the opportunity to boost the UK fishing industry by promoting domestically caught seafood. He emphasized the potential for job creation and economic growth within coastal communities through a shift towards supporting local fisheries.
Andrew Crook, president of the National Federation of Fish Friers, praised the collaboration between fish and chip shop owners like Ryan and John in championing UK-caught seafood. While acknowledging the necessity of imported fish, he emphasized the role of domestic catches in addressing supply challenges and benefiting local fishermen and communities.
The initiative to prioritize British-sourced seafood not only supports the sustainability of fish and chip businesses but also aligns with national efforts to enhance food security, promote local produce, and boost the fishing industry.
